What are illustrations in Web Design?
An illustration is a versatile way of expressing a message. In web design, illustration helps offer visual representation or examples of what is being shared, making a clear message. It also gives an attractive or aesthetic vibe to a website.
If you’re using illustrations in web design for your website, then making use of them to their full potential means creating a clear, appealing and decorative message. This helps us to get the most out of illustration. Illustration can turn an average website into something unique and appealing, and it’s a powerful way to identify and communicate the brand message and transmit ideas universally using just one image.
How do effectively use illustrations when designing websites?
After you have gained a little information on how important illustration is when designing websites, now it’s time to know how you can effectively use illustration to its full potential and make your website’s design appealing.
Branding
Branding is used to develop an emotional message which transcends the product and gives it meaning. While you create a website, everyone wants their design to provide a visual representation of their business. This refers to making a visual impact. Viewers who land our website should be memorable as it gives our sites uniqueness. Using eye-catching graphics or vector designs on our site, it will surely stand out from the competition.
Illustrations tell a story
Illustrations in web design help in conveying a story in addition to producing an interesting and distinctive appeal. Some websites employ slideshows or illustrated storyboards to convey a message in a style that appeals to customers or viewers.
When illustrations in web design tells a tale, it can explain how a company can improve lives, provide a service, or fill a need. A unique, incredibly human story makes it easier to connect with the audience.
A perfect example of this is the website of WWF, which uses colorful and striking images in the form of a slide show. Rather than using words and statics, these (WWF) websites offer their viewers or customers a clear message using illustrations in web design.
Visual Appeal
A website will have an immediate aesthetic appeal when it includes illustrations in web design. Many businesses use stock images to add a graphic element to their websites. However, stock images are not original and not produced in line with your brand. Your website can, as a result, vanish into the background. Illustrations in web design enhance your brand and add a feature that easily recognizes and distinguishes your business.
The perfect example of this site that utilizes fun and interesting illustrations in web design to create a unique and exciting brand story is known other than Luhse Tea. Here, the tea stands out from the competition and identifies itself as a special, unique but also tasty, and memorable brand.
Illustrations add interest
As we all know, lengthy messages make the message harder to understand, and numbers and charts are also confusing. So, there are more chances viewers or customers may feel more overwhelmed or even bored by stats.
Furthermore, we can add zest to our message by using illustrations in web design. Don’t worry if you don’t have an illustrator to add unique images to your site because you can learn that from Adobe Illustrator by following simple steps.
Use different Styles
The hierarchy used on websites helps them convey key messages. You can highlight navigation buttons or calls to action by utilizing several illustrations in web design styles. These are the aspects of your website that you want to be exceptional.
A design feature will frequently stand out more when there is contrast. You may design a user interface with sharp edges if your illustrations in web design are big and rough. Use design to generate vibrantly colored navigation buttons or calls to action if the visuals are monochromatic.
Illustrations can be used to create themes
Do you know that web design illustrations can even be used to develop a theme for a website? What does this mean, right? This means you can use images of mountains and lakes for a nature-based organization or architectural blueprints for a building and design organization.
Illustrations in web design can also be used to identify a company’s location. In other words, a company can also use graphics to identify its company. Illustrations in web design become the most important feature on a site, which is actually helpful in creating unique and pleasing images for a company.
Illustrated Text
A possibility to develop a distinct appearance or style for a website is to produce text using hand renderings. This is an amazing opportunity to use your art school skills to add a unique touch to your website.
A purpose can be illustrated with a hand-rendered type. A creative website can utilize illustrations in web design to highlight a product’s originality, careful craftsmanship, or artistic talent.
Mascots
Mascots give a brand a warm, approachable personality. The Rice Krispie figures from Kellogg’s, Snap, Crackle, and Pop are illustrations of pleasant mascots supporting brand definition.
Mascots aid in location identification and personality development. Utilizing a persona gives your business a face that can communicate with your clients. This adds a “human” factor to your brand and makes it more memorable.
Keep it Simple
Simple illustrations in the web design help create an attractive and appealing image which informs our readers and customers but doesn’t overwhelm them. Making a simple illustration in web design and using that in your website’s design makes our message clear and straightforward.
Illustrative Decoration
This means that illustrations in web design are used to decorate a site, giving an underlying framework or style.
However, the goal is not to respond to a person, place or product but to offer a sense of style or structure. This style helps the site to join with a large population. Also, very often, simple drawings and well-chosen colors add an aesthetic appeal to your websites.
Keep illustrations informative
The importance of having attractive drawings on your website cannot be overstated. However, adding illustrations on your website might help you communicate a message to your audience. It is possible to use illustrations in web design on purpose. Ask yourself why you need to include illustrations in web design to your site and how they will advance its objectives when you are building it. The concept of your illustrations in web design will benefit from this.
Before adding your design to the website, make a plan. You can use a whiteboard or pen and paper to sketch out your designs. This will help you generate many ideas before exploring the digital world.
You can then draw on similar concepts and find your inspiration images. You should explore the graphic design galleries and take notes on how the designers have brought their designs to fruition. Discover and learn how you will want to use color. How does illustration in web design relate to content?
How to get illustrations for your websites?
There are various ways of getting perfect illustrations in web design that goes well with your company’s brand that you should use for your websites. The following are the ways to get illustrations in web design for your websites:
Do it yourself
No worries, if you are an artist, you can make your illustration in web design images that go well with your company’s brand. No one can understand your company, so being an artist is beneficial. But suppose you don’t have any relationship with artistic design or drawings, then no worries. In that case, there are various other ways to get fun and pleasing illustrations in web design, like hiring your illustrator or downloading from various sites offering high-quality illustrations and images.
Hire an illustrator
Hiring an illustrator in case you are not an artistic person can be costly but is undoubtedly worth it. A professional illustrator immediately understands what you want for your website’s illustrations in web design. Therefore, hiring an expert(illustrator) to make illustrations in web design that go with your brand is an effective way to have great attention to your website but costly.
Download from free illustration Resources
If you are looking for high-quality and appealing illustrations or vector images, you should look at the sites mentioned below in this article, from where you will surely find the one you need. Below is the list of some of the best sites offering people illustrations:
illustAC
If you are in need of amazing quality and cost-free illustrations, then illustAC is the right place for you. illustAC has been offering you hundreds to thousands of the best quality illustrations and vector images for you guys for years. You can easily look up your illustrations in the search with the keyword, and then you can also see down the search tool there are various similar keywords that you have searched for, which can be helpful for you. Also, for the ease of the customers, illustAC has made the filter search and images search from where any individual can easily find their illustrations within minutes and of any size, color or shape.
Also, you can trust illustAC for high-quality, original illustrations and vector images as over seven million people are already trusting it and are its daily user. Furthermore, if you want to be its premium users and enjoy various facilities, then illustAC doesn’t cost a lot for its subscriptions. It costs only $12.2 and $132 for monthly and yearly subscriptions in illustAC. Also, downloading these cost-free illustrations and using them for your website can never be a wrong decision as they always stand out and never fails to shine. When a trusted site like illustAC is offering you the best quality, and eye-catching illustrations images, then why not use them?
Pixabay
With more than 2 million vector images which are both royalty-free and with copyright, Pixabay is one of the most famous illustrations web pages. The website hosts graphics from countless other websites; therefore, the stock photos and drawings selection is excellent. The website’s user interface is simple, and you may search for anything using keywords.
UnDraw
UnDraw is an almost limitless stock of illustrations appropriate for various content types. Branding, podcasting, app development, and data analysis are all areas in which creator and founder Katerina Limpitsouni is an expert. The website is uncomplicated and actually simple to use.
Openclipart
Openclipart is the site which offers over 160,000 cost-free clipart to users. The illustrations provided in Openclipart come in various styles and aesthetics, so there is always something for every people.
Freepik
Freepik is another amazing site offering the audience for free stock images and illustrations. This website consists of thousands of cost-free vector images giving everything from brochures, greeting card templates, pamphlets, and PSAs to brand announcements, and you name it. This site also has a built-in template editor to customize templates according to the ideas and content you want. Freepik’s illustrations can be downloaded in various formats, including SVG, AI, and EPS, to suit your broad range of content illustration requirements.
Additionally, all of the images and vectors on Freepik are open source and don’t need to be licensed. The website is user-friendly, requiring you to register before downloading any free stock pictures it offers.
VectorStock
Over 250,000 vector images can be found in the VectorStock database. There are numerous logo designs, like monograms, symbols, sports logos, restaurant logos, and many more. There is no public license charge for most vectors on the website because they are royalty-free.
Logos and vector images on VectorStock are categorized by color, so you don’t have to spend too much time looking at the color scheme.
Vecteezy
Vecteezy is also one of the most extensive online databases offering you over 650,000 illustrations and vector images. Vecteezy’s collection of illustrations and vectors images are royalty-free and are categorized into cot-free and premium images so you can look and choose what goes well for you.
To fit a variety of technology and layouts, Vecteezy offers vectors in a number of orientations. Your options are endless because new designs are released every single day! Last but not least, Vecteezy features a large library of stock videos. Vecteezy contains the trip and timelapse videos you’re looking for, or maybe both.
Conclusion
Illustrations add uniqueness to our sites, giving personality and a sense of warmth. Everyone’s aim as a web designer is to make sure that it is used with purpose, communicating a message to your audience. This means ensuring a clear distinction between the elements that convey a message and those that encourage the audience to interact. This helps our viewers or customers to navigate our site clearly, and take necessary actions like signing up for a newsletter. It also refers to assisting viewers with understanding a product or service, ensuring that the site is not only attractive but meaningful for our customers.
Illustrations in web design make service more relatable and products more desirable. It also strengthens brand story saying and helps our viewers make sense of the never-ending streams of details they encounter regularly.