Diversity in design: 5 effective tips for more inclusive brands

Generally, when people hear about diversity, they tend to think it’s about race and ethnicity. But there are many other things to be noticed or joined in this like age, gender, sexual identity, location, and ability or disability also plays an important role. Diversity in design addresses skill sets, personal backgrounds, professional training, and perspective.

We draw inspiration from our history, which affects our thinking and problem-solving. For example, a 20-year-old man, 30 years old woman of color, and a 35 years old with a hearing impairment can all face the same problem, but they all will have different ways of solving their problem. Diversity in design leads to unique and creative innovations that people can also take advantage of.

Diversity in design refers to the diversity of creativity, experience, perspective. In other words, it is also called the diversity of thought. It can be shaped by multiple factors that include gender, ethnicity, race, sexual identity, ability/disability, age, and location, among various others.

Diversity in design is essential because having a wide variety of perspectives throughout the design procedure allows us to design more inclusive, new experiences for a broader audience. Working in a homogeneous team where everyone else has similar life experiences means that we narrow the areas of our work and seriously limit every possible outcome. 

diversity clipart diverse crowd background illustAC
Diversity crowd background – illustAC

Talking about diversity in design, the Vice president of Design at IBM says that when building teams, we have to realize that we are assigning resources and framing our approach to the problem. Moreover, assembling and making a team of people who are different in age, race, cultural background, ability, and gender means that we also approach problems in various ways from our outset.

There are multiple ways to make your brand more effective. Brands and companies need to advertise their products and services to a wide range of audiences. A great way to do this is through graphic design. While designing advertisements that depict people, incorporating different skin tones, abilities, and body shapes can be both fascinating to the eye and persuasive to clients or customers of all backgrounds.

Why do we need to embrace diversity in design?

It is advantageous for companies and brands to advertise their products and services to many people. A significant possible way to do this is through the graphic design of diversity clipart, diversity illustrations, multicultural clipart. While designing diversity clipart and diversity illustrations images advertisements that depict people, incorporating different body shapes, skin tones, and abilities can be fascinating to the eye and convincing to customers of all backgrounds. 

Diversity in design is essential because the same way of thinking paired with the same skill set guides the same products with the same results. Making a diverse design team means bringing together those complementary skills but various(different) forms of mind. Varied backgrounds change the way companies identify and solve problems, and this way, we can easily know the issue, and in a short time, the problem might be solved. Relevant experience, whether it’s expert knowledge of a design tool or a person’s own interest in a client’s industry, is essential to produce great work. In other words, creative diversity in design inspires creative outcomes. 

A large group of diverse teams makes a more significant impact while building products. Diverse teams can design for more inclusive experiences that help broader audiences and serve better users. Gathering diverse perspectives means you are together making diverse resources and solutions.

For example, one of your customers needs help designing an app for the LGBTQIA community. And, if your team is made up of only cisgender males, then the app won’t deliver the experience it needs to deliver. You will pinpoint and address various use cases with a more diverse group. Also, overall the app itself leads to a more fabulous user experience for the targeted people.

A designer’s lived experiences shape the experiences they make or create for millions of people every day in their lives; what is produced by them influences people who can and can’t use the product. It’s your responsibility to make sure that the products built can be accessed and used by as many people as possible for your diversity in design images. You should always design images of diversity clipart and diversity illustrations, multicultural clipart keeping everyone in mind, and that happens by including everyone on the team. 

How to make your brand more inclusive?

Make your brand that people view positively, feel good and positive about, and feel more connected. An inclusive market helps your brand easily connect with the largest possible audiences. It allows the existing customers to make a much stronger bond with the brand. Inclusive marketing examines diversity in design in all forms, including appearance, ethnicity, age, gender identity, physical/mental ability, socio-economic status, etc. 

diversity in design (packaging)
Human Blend from nju: comunicazione

It is about knowing that your audience comprises different groups of people. An inclusive market reflects real people in the real world. illustAC has provided various such high-quality thousands of diversity clipart, diversity illustrations, multicultural clipart, diversity and inclusion clipart, and cultural diversity images for free. Moreover, you can download this diversity in design clipart and diversity illustration images with one click. It has also provided you with the search through images and searches through the filter for your ease. After downloading such diversity clipart, diversity illustrations, multicultural pictures, cultural diversity images, diversity, and inclusion clipart images, you are now ready to use them for your personal or professional purposes (for your brand advertisements, and many more).

You can make your brand more inclusive by bringing diversity in design, by the following ways you will make sure to that:

Include Different Skin Tones

Embrace the entire scale of human skin by incorporating light skin tones, dark skin tones, medium skin tones, and everything in between. The skin should not be limited to the typical tans and browns; lookout to greens, purples, and oranges to add spice in style and diverse look. And, then incorporate the brown and tans into your background or the text of your traffic to provide a more earthy and welcoming feel. Proving diversity in design, people feel more at ease trusting your brand products and services and feel more attached to it. Make sure your design of company products or services is diverse; people will easily get attracted, which helps promote your brand. 

diversity in design: include different skin tones
embrace differences diversity in design illustAC

Use Polygons to add Facial Diversity

Always experiment with different shapes sizes for your designs for noses, eyes, lip, and hair design. Your eye design should not necessarily be oval; it can also be in squares, circles, or triangles. Always play with the shapes and lines and run your graphic by a diverse group to filter out possible offensive images. We all know there is a thin fine line between gross caricature and cartooning, and this might take an experiment to know people of different ethnicities in an accepted manner. Being a designer, you first need to understand that you can make diversity in design loved by every ethnicity, color, age, and race group.

Use polygons to add facial diversity
Source: Tania Yakunova on Behance

Include Different Body Types

Whether your brand is detailed and illustrated or flat and straightforward, we all know different(various) body types add an edge to your design. Humanoid graphics are generally tall and lanky, medium and curvy, short and wide. In the real world, Human bodies come in all types of forms, so they expand upon the typical stickman shapes size diversity illustrations to give both originality and inclusivity.

diversity clipart and illustrations from illustAC

Illustrating people with colostomy bags, prosthetic limbs, wheelchairs, and other forms of physical disabilities demonstrates that you and your brand are helpful to people despite their physical limitations. Disabled or abled people should not stop believing in them, and no matter what, they should chase their dream, and one day, they will surely be able to get what they want. They will have an emotional attachment, and others will admire your brand’s positive initiative using diversity in design images.

Make your Graphics accessible

We all are not the same; we might be different in age, race, physical/mental abilities, ethnicity, etc. We all differ from each other. Viewers of advertisements and many internet users might have disabilities that make it tougher to read graphic design. You should make sure that your text is legible and choose the colors that contrast nicely throughout the graphic. Don’t use the small font sizes because it might cause viewers to squint, and also be cognizant as some viewers may have color blindness. The choice of your diversity in design determines the aesthetic and accessibility of your brand.

Make a Lasting Impression

Be an inclusive brand that has diversity in design. And, your word of mouth(message) will travel quickly that your brand is open and is ready to welcome people of all backgrounds and cultures.

Showing your brand inclusively through diversity in design images(diversity clipart or diversity illustrations) is the first and foremost step towards establishing your business and brand as a local acceptance and positivity, helping your outreach and keeping your regular customers fully satisfied. The most important thing is to let people know that all sorts of the potential capacity of consumers are welcomed. We all want to live in a society where we all have an equal chance of engaging with society, participating in different activities, and living on our own(independently). 

So using diversity in design for your company’s product also reflects the equality between other groups of people in terms of age, gender, race, ethnicity, disability or ability. Seeing these people or your customers feels more secure and attached to using your products.

Diversity and Leaning into Inclusion

Being designers, we are responsible for reflecting on the world around us and helping to build it. As we know, this effort in the past was never made, so we will face challenges that can’t be easily overlooked. The reality is that we work in an unbalanced industry, and diverse illustration cannot change it on its own. So still, each opportunity to make or create a more inclusive and welcoming experience for the people who use your products should not be underestimated. By doing this, we might also inspire our coming generation.

In different parts of the world, there are problems like lack of representation and diversity in design. Still, fortunately, some businesses and individuals are doing everything they can to break an outdated way of visually seeing parts of the population. Shofiya is an excellent example in today’s date that threw its weight for illustrating for all. Around more than four years ago, they featured an illustration system based on real-life people.

Big brands and companies know well that their following or customers have people from all walks of life. That means inclusive massaging should be clearly said, written, and illustrated. It is also a mission that needs to be baked into product design, UX, marketing, and brand messaging of every sort to highlight all prospective customers or users.

Diversity in Cliparts and illustrations

Suppose you are searching for those eye-catching diversity in design images of diversity clipart and illustrations, multicultural pictures, for your companies to represent diversity in design. In that case, illustAC is your right destination. illustAC provides thousands of free diversity in design images of diversity clipart and diversity illustrations for free. You can download them by clicking the image of diversity clipart and diversity illustrations that your heart desires, and then there appears the download button. illustAC has also provided the search through image option. 

If you cannot find the same image that you want for your personal or professional purpose, then illustAC has also offered a search through filters from where you can get the required shape, size, and color image of diversity clipart and diversity illustration. You can trust illustAC for high-quality diversity clipart and diversity illustrations as its registered user is over seven million to date. It shows the authenticity of their diverse clipart and illustration images and the high performance of illustAC designers.

Using diversity in design images of diversity clipart and diversity illustrations helps promote your company and spread your message across quickly. Using such diversity clipart, diversity illustrations, images like cultural diversity images, multicultural pictures, diversity and inclusion pictures, multicultural clipart makes your diverse audiences understand your company, and you can relate to every group of people like physically/mentally able or disabled people, different gender, race, age people. 

Diversity in design for marketing helps your audiences feel seen and safe in online spaces. Moreover, marketing design also reflects your company’s diversity on a more profound point, essential for your revenue and company performance. Though diversity in design in your marketing doesn’t begin or end with your diversity clipart, diversity illustrations, multicultural pictures, diversity and inclusion clipart, cultural diversity images, having diversity in design images is a straightforward way to signal to your audiences that your organization holds diversity as a core value. 

Using this diversity in design images(diversity clipart and diversity illustrations, multicultural pictures, diversity and inclusion clipart, multicultural clipart) in your company websites design or brand design then not only you can reach a broader audience, but doing this you will also ensure the equality in gender, race, age, ethnicity, and either disable or abled person can enjoy your company’s product and services happily. 

This is how to provide a minor service or happiness to physically or mentally ill (disabled) people. A commitment to design better products using diversity clipart and diversity illustrations images valued by a diverse range of people, and doing so, one will indeed have better commercial success in the future.