How are you getting your online store ready to boost sales online for the holiday season? As Christmas approaches, you should begin making plans for your BIG DAY. Whatever industry you work in, there is almost always an opportunity to increase sales. However, this time of year necessarily requires some special considerations to capture the attention of customers.
This blog will share 10 Christmas Marketing Ideas to keep you ahead of the competition to boost sales online. There are an infinite number of marketing ideas floating around the internet. Many of them must be implemented for your online store. The main challenge would be to stand out among thousands of other brands’ offers. To facilitate you, we’ve compiled a list of ideas that are especially appropriate for Christmas and New Year’s.
Things to Keep In Mind Before You Go Ahead With a Holiday Campaign
You can now use the marketing concept discussed below to plan and design your holiday campaign based on different occasions over the years, but all of your planning and ideas may not be successful if you do not have a common marketing checklist in place. So, before you plan any of your marketing campaigns to boost sales online, make sure to do the following.
- Maintain a record of your marketing activities and tasks.
- Stay on track with your marketing campaign by not missing any opportunities.
- Determine which marketing activities are effective, which are not, and why.
- Develop a marketing strategy for the coming year.
Besides that, it is critical to plan through the appropriate marketing channels. Make sure you have a clear marketing strategy in place that aligns with your marketing goals and allows you to optimize your content to reach your customers at the right time.
10 Top-Notch Christmas Marketing Ideas for Your Online Ecommerce Store
Your online store will likely see an increase in traffic on Black Friday. This pattern is expected to continue until Christmas. As a result, brace yourself and your website for a rise in traffic. Before you start getting the holiday rush again, test your website speed, navigation process, payment system, and other important things.
Let’s dive into the precise details that will help you boost sales online:
1. Adorn Your Homepage Giving it a Christmas-y Feel
Typically, the homepage of your website is the first place customers interact with your brand. A warm welcome during the holiday season may put them in the mood to celebrate. So, amuse your visitors with celebratory graphics and warm greetings. However, changing the website’s entire design is both costly and time-consuming. Instead, make a few minor adjustments to create a cozy Christmas atmosphere. Because these decorations are only temporary and you must return to your original design as soon as possible!
Here are some Christmas marketing ideas for your website:
- Include holiday elements in your logo
- Use decorative fonts to greet visitors
- Use snowfall effects or a winter-themed hero image
- Include festive calls-to-action
- Display a pop-up wishing “Merry Christmas and a Happy New Year”
You have a lot of sections on your homepage to greet your visitors. Sliders, social buttons, forms, newsletters, navigation, and other elements are examples. You can elegantly design every part of your website with Christmas elements based on your customers’ preferences. Just make sure the new design pattern matches the theme and color scheme of your website.
2. Christmas-themed Packaging for Your Products
This time of year, people buy gifts for their family and friends. People also prefer to give products with appealing packaging as gifts. As a result, you can provide services such as special gift boxes or wrap for your eCommerce products and it will help you boost sales online. It will improve the receivers’ unboxing experience. Buyers are also more likely to purchase products from your eCommerce store to send to their loved ones. Furthermore, exclusive Christmas packaging helps you stand out from the crowd. You will also be able to create unique variants of your products. Make something appealing that reflects both your brand’s value and the Christmas theme.
3. Make Personalized Gift Bundles
The gift bundle concept is as simple as gathering similar products in one package at a discounted price. In your store, you can sell facewash, moisturizer, and sunscreen separately. However, if you sell them as a set at a lower price, your customer will benefit and so are resulting boost sales online. You can even include a free item as a gift here.
People enjoy receiving a gift or a discount that encourages them to make a purchase. For example, if people discover that the math of individual product price is higher than the set, they believe they have won. As a result, they purchase more than usual and it will boost sales online on your e-commerce store. The concept is a holiday season bumper sale fact.
4. Offer Free Gifts to Your Customers
Gifts work wonders in the sales world. Most online store owners claim that if they offer a gift, 50% of their customers will order more than one item. Even 80% of Americans, mostly women, write reviews about how happy they are when they receive gifts while shopping. A gift can help you build strong customer relationships and influence repurchases. People frequently say that because this gift lowers our costs, we can buy more. People will choose you over your competitors because you offer the same products with a gift. As a result, your shop will boost sales online and be overcrowded during the holiday season.
5. Add Christmas Flair to Your Branding
Flairs will constantly remind your customers that it is the holiday season. People want to surprise their loved ones with gifts at this time of year. Christmas Flair not only reminds them to buy, but it also instills fear of missing out (FOMO). Again, tinsel, lights, sounds, and other Christmas decorations create purchasing stimuli among them. People do buy a lot because of Flair’s charisma. There are numerous Christmas Flair success stories from Giants to Small sellers all over the world that helped boost sales online.
During the 2014 holiday season, Coca-Cola runs a “White Christmas” campaign. It works its magic on Singaporeans. The video message was memorable, and people rushed out to buy Coca-Cola. Another possibility is that they have never seen anything like this before. They develop the Share Happiness claim, which is effective for branding.
6. Generate Leads With Email Marketing
You can use this classic method to boost sales online. However, your competitors will flood your client’s inbox with the same context as you. You must stand out from the crowd and persuade the recipients to act in your favor. To make your users feel special, use a Christmas-themed email template. Another effective place to demonstrate your creativity is in the subject line of an email. You can notify your users about upcoming deals, discounts, gift cards, and special offers via email. Furthermore, it could be a great way to create urgency, bringing more customers to your shop. It will increase open rates and conversion rates and eventually boost sales online.
7. Increase Christmas Sales With Coupons/Discounts
Approximately 93% of people use various discount cards or coupons throughout the year. In the eyes of the customer, a discount is an instant profit. A 100% increase in quantity equals a 50% discount. People, however, fail to do the math when purchasing. Instead of getting more, they would rather spend less than the true cost. As a result, discounts work faster than anything else to help you boost sales online.
When it comes to discounts, however, the most well-known story is that of Sam Walton. Today’s Walmart is built on deep discounts. In 1962, visionary Sam realized that nearly all stores were doing the same thing: selling products. So there should be something new to motivate people’s purchasing behavior. He realizes that discounts are the way of the future.
His high discount sparks a rush of record-breaking sales. Walmart began doing business worth more than a million dollars per year. The newspaper began reporting that Walmart had reduced the cost of living in Oklahoma. Furthermore, providing advance notice for Christmas discounts boost sales online as it provokes your users’ interest. They also look forward to receiving discounts from their favorite brands.
8. Host a Multi-Network Giveaway
People get excited about Christmas giveaways because they have the chance to win something for free. To run their giveaway programs, online retailers can use various social media platforms such as Facebook, Instagram, and YouTube and which will help boost sales online. Without a doubt, social media is one of the most effective ways to reach the right audience and raise brand awareness in the modern era.
This year, use your official social media pages to host a large giveaway. A Christmas giveaway or contest can nearly triple traffic, engagement, and social following, and boost sales online! The 1st to the 17th of December is the best time to organize a giveaway contest. The winners can be announced on the 25th or Christmas Eve.
9. Offer Christmas Gift Cards
Gift cards are one of the most popular types of gifts for people of all ages. This holiday season, give your loved ones gift cards and relax. As a result, they can select their present. There is no uncertainty about whether they want the items or not. As an online retailer, you should also provide gift cards in a variety of price ranges so that buyers can select the appropriate one based on their budget and it will boost sales online. You can send digital gift cards or e-vouchers to the recipient immediately via email or SMS, or at a later date.
Here are the top five reasons why you should sell Gift Cards in your shop:
- Increase your revenue
- Increase customer satisfaction
- Reduces the likelihood of repeat business
- Attract new customers
- Increase sales during the holidays
You can further encourage your customers by providing special discounts in the form of gift cards. For example, a $5 discount on gift card purchases of $30 or more. Alternatively, provide a discount code that they can use on Christmas.
10. Create Christmas-themed Products
People enjoy purchasing items that add a festive spirit to their lives during the holiday season. In your online store, you can sell a wide range of products that will boost sales online. Simply adding some Christmas design elements to your products will significantly boost sales online. It could be Christmas tree cookies, a snowman sweater, or a dog chew toy with a Santa hat. These items demonstrate your brand’s uniqueness and improve your customers’ shopping experience. Even if you sell digital products or downloadable items, you can use Christmas graphics and virtual elements to entertain your customers.
Conclusion
We’ve entered the Christmas season! Because this is the biggest and, of course, last chance of the year to boost sales online and your annual revenue. Many people have already begun looking for Christmas presents. So, if you haven’t already made your Christmas plans, now is the time to do so and get your online store ready for the biggest event of the year. During the holiday season, each brand brings its unique ideas and creativity.
As a result, it is difficult for marketers to develop a solid strategy that will help them attract potential customers. Examine the above Christmas marketing ideas to see which one will work best for your company to boost sales online. Remember that by making your customers happy during the holiday season, you can increase your shop’s return customers.
