20 Tips to Create High Converting Landing Page: Tactics and Examples

In today’s market, using a high converting landing page to contact customers is a proven strategy. According to recent studies, it is possible to market directly to consumers by disseminating a brand message via search engines, social media, email, and websites. Internet marketing has evolved into a potent method of generating leads and raking in money in a time when the entire world has moved into the digital realm to conduct daily activities like working, buying, and even participating in sports.

Digital marketing is a practice that may be carried out via several different platforms and includes a wide range of marketing strategies. A landing page example, nonetheless, stands out as a reliable resource that can offer significant advantages among all of them. Since it has been around for a while, anyone can manage it.

It has a tonne of useful assistants, like Startup, which enables you to design high converting landing pages of any complexity without any technical knowledge, and a tonne of tech platforms that gather data to analyze and enhance your marketing efforts. As a result, you can execute marketing campaigns with landing pages pretty effectively regardless of the type of business you run or the level of expertise you have.

Let’s go through the fundamentals of the high converting landing page to learn what components it has to have to accomplish its main objectives, what types of landing pages make great sources of inspiration, and what you can do to increase conversions and high-quality leads.

1. What is a landing page?

There are many examples of high converting landing pages, but in the classic meaning, a landing page is a page that is intended to turn visitors into leads. Its only objective should be to keep people from focusing on the main offer. It typically lacks navigation or any other type of escape. It ought to have a lead-generating contact form that draws visitors. While this technique worked ten years ago, things are not as straightforward today. Customers require a lot more in 2022.

To compete with the competition in today’s world, certain extreme measures are needed. Pickier consumers are the target market. It is getting harder and harder to stand out from the crowd because there are so many competitors. Promoting your product alone is insufficient. You need to gain people’s loyalty and trust first and foremost. The next step is to acquaint the audience with your brand by offering highly customized experiences in form of attractive yet high converting landing pages.

Today’s reality is these reliable, customized high converting landing pages, which occasionally even have subscriber information already filled in. Not only do they aid in the conversion of users into leads, but they also shorten the customer journey, enhance its allure, and, of course, build positive and cordial relationships between the business and its target audience.

2. Why do we need a “good” landing page?

The high converting landing page’s objective is to turn a visitor into a lead. What sort of lead are you looking for, though? Would you like to gather subscribers? Do you intend to compile a database of individuals with a keen interest in your goods? Do you prefer to immediately convert leads into sales, though? The objectives of the high converting landing page may vary depending on your mission. The most well-known are:

  • keeping your audience focused on a particular campaign
  • promoting an upcoming product, event, or sale
  • testing new product ideas
  • gathering subscribers
  • moving visitors down the conversion funnel
  • raising the landing page’s SEO ranking
  • monitoring the performance of a particular product
  • endorsing the brand

Before beginning the process of developing a high converting landing page, an objective must be selected. The greatest structure and content will be produced with the support of a clear goal and will best appeal to your target market.

3. Elements of a High Converting Landing Page

There is no secret formula for raising a campaign’s metrics related to a high converting landing page. Undoubtedly, no one method works for everyone. It is much simpler to put up landing pages for success, though, with the appropriate UX approach. Four UX ideas focused on clearing clutter and being direct will be discussed in this article.

A Strong Impact is Made by a Clear Hero
First impressions are crucial. It is crucial to have a header that is uncluttered. The revamped homepage of Slack doesn’t appeal to me. Why? because a lot is going on! Complete navigation, two CTAs, and offset content that looks amazing but is challenging to read not to mention the pictures that rotate
Coletiv, on the other hand, adopts an almost opposing strategy. The hero is assertive as a result of the color and typeface choices, and the cut-off photos encourage you to scroll with your mouse and eyes. The hero is explicit and direct, and the copy is brief.

Screenshot 694 2

Short Copy Gets to the Point
Reading endless pages online isn’t usually something people enjoy doing. For two reasons, this is crucial. Many times, visitors to a webpage leave after just 15 seconds. As a result, the design must quickly convey its message! As a result, the lead is gone. Although the bounce rate is high, conversion rates continue to be low.

The high converting landing page for Flexbe features two parts for every segment. a big picture and some brief text. The area around the CTAs is fairly clear of clutter. (More on CTAs in the following section.) The landing page for Bitcharge also reflects this.

New file 12


Overall, the headers are brief despite what could seem to be some extraneous supporting language. Each header is comprised of three brief words and appears beneath the hero. How incredibly concise.
On Stitch Fix‘s high converting landing page, this is also accurate. Larger, more slender, and more open is the typeface. To put it mildly, reading it is simple. The design in this case uses very few words and primarily relies on the graphics of their app to communicate.

New file 13

You Don’t Receive What You Don’t Ask For!
It is crucial to have a clear call to action (CTA). A lost lead occurs if you ask the wrong questions. A CTA needs to appear at the proper time and location with the right request to produce the best outcomes for conversion rates (and other metrics).

It’s a big bad that there aren’t more CTAs on the landing page for humaaans. Only two can be found on the entire website. They have seven sections in total, with two having a sizable CTA button. An obscure text link to a demo is there in the third part, “Design the humaaan body.” In the remaining sections, there is also a missed chance. Including a CTA in the portions that describe the advantages of using their library would be beneficial.

Screenshot 699


Details, a Sketch framework does an excellent job of utilizing various CTAs based on the circumstances around button placement. They have two CTAs in the hero: to start and to perform a thorough preview. For those who adore utilizing Sketch Cloud, there is a CTA farther down that reads, “Preview on Sketch Cloud.” Last but not least, a second call to action is provided at the bottom for those who are not yet interested in making a purchase.

It makes logical for them to include a secondary CTA to download a demo since someone is more likely to convert after using the framework for a while. Both audiences are engaged by it. No matter what form or style they take, CTAs are crucial since they direct visitors to take action. Of course, this is only true if they are visible. For visitors, it is a dead end without thoughtful CTAs that demand a purchase or another conversion.

Make the Purchasing Process Simpler
A landing page is described as “a separate webpage developed particularly for a marketing or advertising campaign.” This means that it serves a specific objective, such as the sale of a single good, webinar, or service. Additionally, this means that nothing else—especially extra promotions—can block the way to conversion.

4. How to create high converting landing page?

  1. Select the Best Landing Page Builder
    There are many landing page builders available, and each one has its features. Select a page builder with preloaded landing page templates if you’re just getting started. Designing a successful landing page will be a lot simpler as a result.
  2. Be Extraordinary in Your Value Proposition
    A value proposition is described as “an innovation, service, or feature intended to make a firm or product desirable to customers.”
    It essentially responds to the query, “What’s in it for me?”
  3. Keep everything as simple as possible
    The easier it is for visitors to navigate and convert on your landing page, the more likely they are to do so. So, cut the filler and get to the point.
  4. Display Social Proof to Audience
    Millennials are more inclined to buy anything if it has received an online recommendation, according to Hubspot research.
  5. Make use of a sales pitch video
    A sales film is a must-have if you want to move customers through the sales process. It’s not necessary to make a lengthy, complex sales presentation video. The most effective videos, in fact, last between 30 seconds and two minutes.
  6. Get rid of the navigational elements
    The greatest landing page layouts keep all of their components on a single page. You run the risk of losing visitors if you start making them click away from the page to access, say, the explanation.
  7. Conduct A/B Testing on Your Landing Page
    Don’t just leave your landing page alone once it is set up. Check your metrics to check how it’s doing. Make sure you get the best performance out of your traffic—and advertising dollars—by A/B testing and continuously improving your landing pages.

5. High converting landing page examples for your inspiration

  1. Netflix: Strong Call to Action 
    You need to make sure your visitors know what to do after reading your catchy headlines. A detailed, commanding call to action button should now be present. A big, red, unmissable button that says “Get Started” on Netflix’s website does a great job of encouraging new users to sign up. Whether it’s a headline, button, or link, your main call to action should be appealing and provide detailed instructions.
New file 14 1

2. Amazon 1Button: Clickable Buttons:
Most people scan the copy on landing pages. This is why it’s crucial for buttons to be large, visible, and above the fold. To find them, visitors shouldn’t have to scroll. The “Download Now” button on Amazon’s 1Button is not only big and brilliant orange but it is also placed exactly in the top right corner. It’s difficult to resist!

New file 15

3. Apple: Constantly test
Ever notice how frequently Apple’s websites are updated? This is so that Apple, the “king” of conversions, can test and optimize every webpage as a landing page. The landing sites with the highest conversion rates are those that are continually changing as their designers discover which copy, graphics, calls-to-action, and other components visitors respond to the most.

New file 16

4. Uber: Keeping Important Info Above-the-Fold
Uber’s home page is an original example of a landing page. For anyone who wants to cater to multiple target markets, it is the ideal source of inspiration and advice. It is a multipurpose hero space. Users with a variety of needs can easily find the required information thanks to the UI’s enduring tab and the replies’ condensed and direct nature. You can accomplish this without making any additional movements, whether you want to make money, get a ride, or find some delectable food.

New file 20

5. illustAC: Distraction-Free Navigation

The success of a landing page depends on its simplicity. And it doesn’t get any easier than the home page of the illustAC website, which offers digital tools. Only the most important connections are present on this incredibly simple webpage, making navigation simple. The links enable users to quickly access their preferred page. To prevent visitors from being diverted from your call to action, keep links to a minimum.

New file 21

Conclusion

A high converting landing page is dependent on several factors, including personalization, appropriate segmentation, a compelling USP, stunning design that appeals to the audience, and copies that offer the potential consumer real value. To design a platform that will turn users into qualified prospects, stick to the essential components, adhere to best practices, and take some useful inspiration from examples of landing pages from around the globe.

The metrics and conversion rates on one’s landing pages could be improved using a variety of various tactics. A great first step is to make an offer that is unambiguous and free of distractions. To maximize the use of your incoming traffic, it is helpful to clear away any clutter that can prevent a lead from converting.

Leave a Reply

Your email address will not be published. Required fields are marked *