Earlier this month, the Pantone Color Institute announced the color of the year for 2023: Viva Magenta (HEX #BB2649). This color is a riot of vibrant colors and is a great choice for any home or office. Viva Magenta is a fusion of pink and blue, and is perfect for all seasons.
Viva Magenta is the Pantone color of the year for 2023. This spirited color is a close relative to crimson red, but it’s not as va-va-voom red.
It’s a warm pinkish red that’s bright and sultry, and Pantone uses cochineal, a dye that’s one of the strongest in the world, to give the shade its zing. It’s also a vibrant, empowering shade that Pantone hopes will encourage self-expression and future technology like Metaverse.
Viva Magenta is also a great choice for your home decor, and there are plenty of things you can do with it. You can add it to a room with a pop of color, or use it to accent a wall or other piece of furniture. You can even apply it to your hair with a hair band or dangling earrings.
You can also use it as a subtle accent in your wardrobe. Wear it on a sweater or blazer, and it will go with everything. It’s also a great way to add a little color to your hair. If you’re looking for something to make a statement, check out a Viva Magenta dress. This vibrant color is ideal for a gin cocktail, and it’s a great way to add a little something special to your next party.
Pantone is also teaming up with Artechouse, a design firm, to create a multi-sensory exhibition. You’ll experience an immersive digital world, and it’ll explore color’s relationship to the natural world, as well as technology, human creativity, and space.
The exhibition is set to open to the public in Miami on Saturday. You can see the immersive rooms based on Viva Magenta, as well as the other eight colors of the “Magentaverse.”
Source: Pantone
The other “big” thing that Pantone did in order to make Viva Magenta a reality was to work with creative partner Huge. They worked with an AI imaging tool called Midjourney to create a “visual manifestation” of the spirited color.
Setting the Tone for Your Brand With Pantone Colors
Choosing the right Pantone colors to use in a business can be an effective way to set the tone for your brand. Pantone is a company that provides color guides and other color selection tools to designers and manufacturers around the world. The company provides a variety of colors, including metallics and neons, which are ideal for many design purposes.
Pantone colors are created from thirteen basic pigments, which are then combined together to produce a wide range of distinct hues. These colors are often used in a variety of applications, including advertising, packaging, and digital printing. The company has also branched out into textiles and other materials, providing color guides that can be used in furniture design and textiles.
The Pantone color matching system was developed in 1963. The system assigns each color a numerical code. The numerical code is accompanied by a suffix code, which identifies the material on which the color is printed. This system is important because it ensures manufacturers can make exact color matches. It also ensures designers can refer to the same color from anywhere in the world.
The Pantone Color of the Year is chosen by the Pantone team every year. This decision is made based on a variety of factors, including months of market research and trend analysis. The team looks at a variety of industries, including fashion, interior design, food, industrial design, and new technologies. The color of the year is selected to tap into current consumer trends. It is then used by hundreds of manufacturers to design merchandise.
Pantone has also developed a color library for most countries. This library includes fixed numbers that are used in coloring standards, and helps designers and manufacturers match Pantone colors with other colors. The company has also launched a Pantone Finder, which provides a searchable database of more than 2,000 colors.
Pantone colors can also be reproduced with cyan, magenta, yellow, and black inks. These inks are available in both translucent and solid versions. However, the color inks may fade over time, so manufacturers should consider the effect that the inks will have on the color of the item. Fortunately, Pantone offers professional printing services to help designers and manufacturers use Pantone colors in their work.
Pantone offers a variety of color guides to designers and manufacturers, including a metallic color guide. This guide is designed to help designers create products that will stand out from the crowd. It is also suitable for use in printed graphic design projects. The guide is custom-made for each industry and media type.
Pantone offers other color selection tools, including a formula guide, which allows designers to choose CMYK values for their projects. This is the most accurate way to choose the right Pantone color.
Pantone colors are used by manufacturers to create products that will appeal to buyers. They are also used in advertisements, websites, packaging, and many other design projects. They can set the tone for a business and help a company stand out from the crowd.
Pantone Colors Through the Years
The Pantone Color of the Year is chosen each year to reflect the mood and feel of the year. This is done by analyzing consumer trends, new technologies and industrial design. It also taps into current trends in fashion, architecture and interior design.
Each color of the year is meant to inspire designers to create products that appeal to buyers. For example, Pantone’s color of the year, Radiant Orchid, is meant to evoke the fanciful. The color is appropriate for modern weddings and desert weddings, and pairs well with gray flatware, peach and turquoise.
Pantone also created a new color for 2022, called Very Peri. This color, according to the Pantone Color Institute, symbolizes a new perspective, a new millennium and the meditative affect of a blue iris.
Pantone colors are made by a specific formula created by Pantone. This formula is unique from other inks or inks for other companies. It also requires a lot of expertise on the part of the Pantone technicians. They spend six months working on the color formula. They also look at international trends, including food and industrial design.
Pantone also has a color swatch book that must be replaced every year. The swatch book is referred to as a “formula guide.”
The Pantone Color of the Year is selected to reflect the year’s theme, and to tap into current trends in fashion, interior design, and architecture. It also acts as a marketing tool to attract media attention.
Viva Magenta in illustration and background design
As we’ve mentioned above, the Viva Magenta color encourages self-expression and future technology like Metaverse. illustAC believes that it will inspire creatives, especially those belonging to Gen-Z in all sectors of creativity, including illustrations and graphic design. Let’s take a look at the following trends on illustAC inspired by Viva Magenta.
