Website design tips and tricks evolve with each passing day. Gone are the days when static websites were preferred. Nowadays, there are less than 10% of static websites on the internet – most of them are dynamic websites.
Web developers are going out of their comfort zones to research the latest web design trends and how to create an interactive website. Interactive websites give a story about a company or brand.
Website owners prefer using minimal text, white space, and more visuals that provide the right information. Coming to the end of 2022, we have seen new design trends that have emerged and been adapted positively by website owners. A good website typography = perfect interface & user experience.
Therefore, when you approach a web development company provide elaborate information on the kind of website you need, to get the custom WordPress web design cost for what you desire
These 6 best web design trends from 2022 will enlighten you on what’s trending and what most internet users prefer now. There has been a drastic growth in the use of retro, aesthetics, illustrations, collages, oversize font, and playful interfaces.
6 impressive web design trends to follow
Trend 1: Using personally designed illustrations
The use of personally designed illustrations can make your website to be unique. Gone are the days when stock photos were the norm. Nowadays, people prefer using unique personally designed illustrations. Illustrations mostly consist of beautiful art pieces to simple icons.
If there is no graphic designer in your team, you can outsource through various online freelancing platforms like Upwork, Fivver, PeoplePerHour, freelancer.com, and much more.
Simply, provide the idea of the image you want and wait for the designer to do magic for you. Alternatively, provide your website URL or blog post content that requires the illustration.
Patiently, wait for the professional illustration designer to put their creativity into work. Therefore, you shouldn’t have any excuse for not using illustrations.
Benefits of using illustrations
1. They make intangible things feel tangible
At times, it can be hard to find specific images that illustrate a specific action. However, through illustration images, you can illustrate what you mean.
Custom illustrations can uniquely portray your brand and leave a certain positive impression on your audience. Instead of browsing through numerous stock photos, consider using illustrations.
2. Make Your Website Stand Out From the Crowd
Custom-made illustrations will make your website stand out from the rest. Most websites use stock photos, therefore, when you use image illustrations, it looks unique, and well invested.
Illustrations can convey a product’s capabilities while bringing the aesthetics and visual tone of the brand. You can never go wrong with illustrations.
3. Illustrations Are Trending
Illustration-oriented design trends are the new norm. People are geared towards using illustrations on their websites because they are unique and represent their brands. Therefore, you can’t go wrong.
However, you need to find the perfect designer who will use the right color combinations that will align with your content.
Trend 2: Using Photography Images
If your business relies on visuals, then you can consider using photography images on your website. Many businesses are considering using real-life photographs on their websites. That’s why using images is one of the web design trends you shouldn’t miss. Old but gold!
Businesses are investing in professional photographers to provide images to use on their websites. Your audience will feel a sense of belonging while visiting your website since they will be able to relate to the images used.
Benefits Of Photography Images On Your Website
1. Bring Out Emotions
Customized photography images can bring out the “aha” moment when someone can relate to a particular place.
Let’s say you deal with events or other outdoor activities; when you invest in real-life photography images of the places that you take your customers to, it can make people relate better and want to take part in your outdoor activities.
If you take people hiking, why not take pictures of the amazing scenery, people climbing, travel bags, hiking equipment, etc? Bring the reality of your business through the images. This goes out for all different business enterprises.
2. Establish Credibility
Photographs have a way of representing the authenticity and credibility of a company. You can even use real-life photos of employees at work.
Let’s say you deal with waste management, you can provide images that focus on waste recycling, waste collection, waste reusability, real-life effects of waste, etc.
People tend to believe in practical visuals rather than theoretical phrases. If you sell plants, you can request customers to send images once they place them in their homes.
Just creatively find the perfect photographs to use on your website. However, remember to ask for permission if it involves your customers. We wouldn’t want to lose customers’ trust, or would we?
3. Generate Understanding Among Your Audience
If you want people to believe in your business, you better invest in real-life photos that illustrate your business. You can use that as your unique selling point.
Thereby, your audience will have a better understanding of the products that you sell and the kind of things they do. Also, consider using unique photos to ensure the authenticity of your website.
Trend 3: Picture as a background
Another website design trend is the use of pictures as the background. The key thing is finding the right image to represent your brand. Sounds crazy, but when you choose the appropriate image, the result hits.
Also, it helps to create a brand impression, to show the philosophy, ideas, and aesthetics. Using a picture as a background brings a minimalistic kind of design and brand awareness. You need to follow the right tips and tricks to ensure your website background images stand out.
In this fast-paced world, people prefer visuals that portray what is being offered rather than having to browse through to understand the basis of the website.
Trend 4: Oversize
We are used to oversized clothes, but this trend also exists in the world of web design. Using big fonts expresses the importance of a statement. Magazines and newsletters have used this trick for a pretty long time.
Regardless of whether you have a blog, portfolio website, eCommerce site, magazine site, portfolio, music sales, web development website, or another kind of website, oversize fonts can paint a good picture of what your business does.
The world is fast-paced, and a visitor can easily lose interest in your site within 30 seconds when they don’t get what they want first. So with this strategy, it is like saying, “Boom, is this what you were looking for? Yes or No”. If yes, proceed on, if No, then too bad.
This kind of website design trend will help your audience to make a decision fast. Therefore, also provide the right call-to-action buttons to make them act immediately. White space is also essential when you are passing out messages on your website.
As you can see, by just loading the website, you will get a better overview of what the specific creative does.
For example, if you were looking, for a product designer, when you stumble upon the website, you will know what to expect without having to browse through the other website pages.
You can use this strategy on an e-commerce shop to make people understand what you are selling before they leave the site indefinitely. Therefore, ensure the statement you use in “oversize font” paints a good picture of what your website provides.
Trend 5: Retro
Retro design is the use of aesthetics of the past/old times. As the old saying goes, “old is gold” – retro website design is the new trend. Would you consider the beautiful aesthetics of the past in your website?
Well, that’s basically what this new trend requires. However, it all depends on your website niche. If you are selling music, albums, videos, artistic pictures, furniture, comics, and much more, this would be the perfect website design trend for you to use. Retro website design helps to tell a story.
Trend 6: Collages
Collage website design lets you see a lot of things on one page. This particular design is excellent for those who need to highlight many things, i.e. photographers with a wide variety of picture styles or inspiration.
This can also be perfect if you have a website that displays your work portfolio. Therefore, you can display everything all at once, without needing people to scroll through.
It can also be ideal for school websites, online course websites, universities, eCommerce websites, and much more. Whatever kind of website you have, this design would fit just perfectly.
In the collages, you can choose the kind of pictures or material to display in the different columns. Just ensure they all align and blend well with your brand. At the end of the day, your website needs to look professional, minimalistic, and attractive.
Make Your Website Stand Out
These tricks and tips can help your website to stand out from the rest. Therefore, you can consider using any of the latest 2022 trends to make your website more appealing. However, we don’t know what 2023 web development trends have for us. Therefore, be on the watch out!
The beauty of the design is that it keeps evolving time and again. What worked 5 years ago won’t work now. Therefore, to keep your audience engaged, you need to be up to pace, to ensure that they are satisfied with your website and even make any necessary purchases.
Customer engagement is greatly influenced by your website and the visuals that you use. Make your website appealing with the web design trends 2022.