Why care about Facebook Ad/ Leadin?
Many people want to hear from your business, but filling out forms can be challenging on mobile. Facebook ads make the lead generation process more easy. An excellent Facebook ads will go a long way in appealing to more traffic, increasing sales, and getting more brand awareness. People can simply tap your ads, and the form pops up; it is already pre-crowded with their Facebook contact details and ready to be sent directly to you. With only a few taps, they can get the information they are looking for, and you will be able to generate leads for your business.
The significant advantage of Facebook ads is that it allows you to collect actionable data on the targeted population and develop a custom customer whom you can target with your Facebook ads and achieve a greater conversion rate.
Facebook Lead Ads are extremely successful at gathering accurate information from the audience because they can be customized for different situations. Additionally, it can help you in planning trials and demos for when your target audience is available. Through Facebook Lead Ads, you can collect leads that can be transferred to your customer relationship management system. It makes it possible for marketers to follow up with leads much more effectively.
Research shows that 97% of marketers still favor Facebook as their platform of choice for paid advertising. One explanation for this fact is that Facebook has the most subscribers outside of China. Additionally, Facebook now has more significant advertising influence than ever because it now owns Instagram. You risk losing a sizable market of potential clients if you move your firm elsewhere.
Having said that, it’s simple to go off course while creating your Facebook ads campaign. It’s not a good idea to just run ads and hope for the best. Instead, it can be a financial waste. Fortunately, many methods you can use have a good chance of working.
10 Tips for creating effective Facebook ads in minutes
Facebook is now the place for all small or medium business owners to get their brand and products to the right targeted audience. An excellent Facebook ads will go a long way in appealing to more traffic, increasing sales, and getting more brand awareness. But creating a Facebook ads can be a challenging thing to do. There are various things to look up when creating a Facebook ads, like where your Facebook ads will appear, colors, style, fonts, images, composition, etc. How to decide what works for you and what does not, right? Or, what makes your company’s product stand out the most and gather traffic?
If you’re new to advertising on Facebook or want to improve your ads, this article might help you. Here in this article, we’re are going to mention the ten best design tips to create an effective Facebook ads that stands out.
Focus on typical target users
Knowing who your targeted audience is one of the greatest features you should know before creating your Facebook ads. You must focus on who your targeted audience is. As Facebook is more or less a database of different individual jobs, interests, locations, and life events, you can make your hand-craft advertising campaigns to please a very, very specific type of audience. Unlike more general advertising we see daily on mass media, a Facebook ad can be hand-crafted for even the tiniest niche, leveraging their unique preference. Cart the imagery, color scheme, ad copy, tone, or even which product you’re advertising specifically for the targeted audience you want to reach.
This is helpful if your business is geared towards a niche audience, like selling baby products. In this case, there are no point in wasting your advertising budget on those who don’t have kids, right? You will obviously want your Facebook ads to pop out while a sleep-deprived parent is scrolling at 2:00 a.m., convincing them that this particular sound machine will surely help their baby miraculously sleep through the night.
Start with a clear ad objective.
It is not enough to simply place a Facebook ads, and you should be clear about why you’re placing this Facebook ad. What are you looking to gain from this particular Facebook ad?
Here are some objectives you should consider:
1. New clients
2. Newsletter readership
3. Product sales
4. Brand awareness
5. Traffic to your website
Facebook ad objectives are one of the fields you choose while creating your ad. You will have various options like:
- Get more website visitors: ad clicks send the user to your website
2. Get more leads: users or customers fill out their email, name, phone, etc.
3. Promote your business locally: your ad will only reach traffic within a specific 2-50 mile radius.
Boost your event: Spread the word about your event or sell tickets directly.
Your whole Facebook ad should be built around your end goal, especially call-to-action. Always keep in mind that last year’s objective and goal might no longer be relevant. This is the reason it is so crucial to reexamine your objectives and goals with every Facebook ads campaign. Then, review the analytics to which type of your ads worked the best for you.
Consider the right formats
The format of your Facebook ads, such as a video, static picture, carousel, etc., should be optimized. Additionally, some businesses can use some formats more effectively than others. The various designs appeal to different customer groups.
There are various options for Facebook ads, and there are:
Image ads are a single image with no moving effects. This is an excellent way to build a simple and yet powerful ad that will drive people to the site and raise awareness of your business’s brand and products.
Collection ads are a series of single thumbnail images that can showcase multiple products, explain every process step by step, or highlight features of a single product.
Video ads are short videos with audio. These ads can help your product and brand build an appealing video using a combination of text and photo, sound and motion. It’s an excellent way to drive traffic toward your business.
Carousel ads are a series of single images displayed within a single ad. Each image will have its own link. This format is best for displaying numerous products, showcasing your product’s characteristics, creating a look book for your product and telling your brand story.
Stories ads are a full-screen vertical format that can either be image or video. These Facebook ads are quick, interactive and engaging. It is the best format to connect with your targeted audience genuinely and inclusively.
Lead ads: Also available as a mobile-only format, lead ads direct viewers or your targeted audience to a form that you can customize based on the data you’re looking to acquire.
Slideshow ads, which should not be confused with carousel ads, are a transition from an image-based format to a brief video format. You can create your own or use Facebook Ads Manager’s slideshow feature.
Poll ads ha
Similar to email ads, messenger ads offer a personalized experience. Customers are given a chance to interact with a representative of your brand and product directly in messenger.
Don’t hesitate to mix and match different formats in the same campaign. For example, adding some video ads to an otherwise all static image ad campaign will help you increase inversions by 17% compared to static images only.
Before you begin the creative process, think about how you can use each of these ad styles to increase the impact of your Facebook ad. Carousel or collection advertising, for instance, can be a fantastic fit if you have a wide range of products to showcase. A video or story ad could allow you to demonstrate your product’s functions if that is your goal.
Embrace brand identity
Your Facebook ad is representative of your brand personality, so they should look and feel like it too. For beginners, your Facebook ads design should always consider the branding basics like:
1. Logo
2. Key products or services
3. Branded fonts and typography
4. Color scheme
5. Mascots or spokespeople
However, Facebook ads design should use all aspects of visual identity in branding, just like the rest of your visual material. These details, such as the fonts to use and the colors that convey the feelings you want viewers to connect with your brand, should be worked out early in developing your business model. It’s never too late to begin anything if you haven’t yet.
Applying your brand’s visual identity to all of your visual assets is crucial once you’ve done so. It’s advised to show your company logo or product inside the first three seconds of a video ad if you’re using one. By doing this, you’ll immediately create brand associations with your audience. However, preserving and ensuring that your brand’s visual identity is consistent throughout your video is just as essential for establishing an impactful and powerful brand connect design for ad placement.
Go mobile first
Nowadays, you have to consider where your audience is likely to view your Facebook ad when you think about creating one. Additionally, ads must be created first for mobile devices since more users utilize their mobile devices. This calls for the development of user-engaged, full-screen vertical advertisements. Stories are exactly what they sound like: full-screen vertical ads that interact with people and generate a sense of community. This is so because the purpose of Stories is to express and share moments as they arise.
There are various ways to create a genuine and straightforward ad, especially if it’s shot on mobile devices. Facebook has reported that mobile shot stories ads have about 63% probability of outperforming studio ads for purchase, app install and checkout objects.
Be mindful with text and typography
Keep your ad copy brief, taking into account that people want to spend as little time as possible viewing advertisements. Under 280 characters is ideal because you want to convey your message swiftly and clearly. It’s best to be upfront and transparent when you have their attention because many users will ignore your post as soon as they learn it’s an advertisement.
Never try to squeeze a lot of offers or value into a single ad; instead, keep your attention on a single message. The message in your Facebook ads should be simple, ideally presenting an offer, or a specific value point or promotional event. Whatever isn’t necessary at all to say, save that after the viewer clicks the call-to-action. Whether your ad takes them to your site, product page, or app page, the viewers can get all the information there.
It is advisable to use bold, sans-serif fonts on your Facebook ads. To ensure that text that is overlaid on top of images is still readable, it should be thick and stand out from the background with a distinct color. When you discover a font you like, use it consistently. Limit yourself to using not more than one or two fonts, as using more than that can be distracting and confusing.
Catch attention by good contrast
Social media is really a crazy circus of weirdness, with a rapid-fire of current events, wholesome, feel-good stories and the regular exploits of Florida Man. In the attention battle, that is who or what your Facebook ads is up against.
Use visual tricks like contrast to draw viewers’ attention in order to get your ad read, much alone viewed. Using two colors that are next to each other on the color wheel is one of the most fundamental contrast strategies that anyone may use. Contrasting colors, like black/white, blue/yellow, or red/green, naturally bring out the best and increase the text’s, color’s, and image’s visibility.
Test different ads
The initial stages of Facebook ads, or digital advertising in general, include a lot of “shooting in the dark.” There are no guarantees in any ad campaigns until you can actually see them in action, even with solid user data.
The best course of action you can do is to adjust your strategy as you go along, enhancing and updating your ads based on how the previous ones performed. You can test several advertisements simultaneously to get a larger perspective on what works and what doesn’t for grabbing traffic.
You can test your brand or product’s performance in a new market in addition to testing the effectiveness of your Facebook ad design.
Be creative
Be creative with your Facebook ad campaign. Nothing is more efficient than creative Facebook ads. Creative ads are more memorable, works with less media spending, are longer lasting, and build a fan community faster.
Use eye-catching images that match your brand and products is a creative way to increase traffic. As they say, a picture is worth a thousand words. A thousand words is a lot when you’re confined to a limited number of characters. A possible customer might scroll right past your Facebook ad without reading it if the image is not worthy enough to catch their eye. To prevent losing your targeted audience, you must select bright, clean, high-quality images for a successful Facebook ad. The only way to make sure is that the image contains less than 20% text, or else Facebook will show your ad to only a few people.
Plan a Budget
Consider how much money you’ll be investing in your Facebook Ads. Then plan for your ad campaign run time. If you’re creating your ad through Facebook as a manager, you should decide how much to spend per day. Depending on the amount, Facebook will show your ad to various people. Begin small until you are able to optimize your ads better and ensure they reach your targeted audience. Once you see click-tuning in sales, lean in and increase your ad budget to make a better ad.
Conclusion
Now that you have looked at these tips, you can create a great set of Facebook ads that will help your brand and product gain massive attention and increase sales. An effective Facebook ad may draw viewers in and create a compelling tale. Each of these suggestions can assist you in achieving that, but it is up to you to combine them most effectively for your good or service.
Also, if you are looking for high-quality and cost-free illustrations and vector graphics for your Facebook ads, then you can look up to illustAC. illustAC has offered hundreds to thousands of royalty-free excellent quality graphics to audiences. Also, its monthly and yearly subscription is under budget. That is, it costs only $12.2 and $132 for monthly and annual subscriptions. So, when a trusted site of million is offering you premium images at such an affordable price, why not use them?