A landing page is a unique web page developed for marketing and advertising purposes that aims to increase conversion rates. In the early 1990s, we had two options when choosing website backgrounds or landing page backgrounds: repeating images or solid color ones.
You don’t want your landing page background to appear like the above image for sure. Fortunately, you can now create more than just plain backgrounds thanks to tech advances.
What you will learn from this post:
- Elements of an effective landing page
- The importance of landing page backgrounds
- Landing page background ideas & inspiration
- 5 best landing page examples
Elements of an effective landing page
Here are a few fundamentals practices of high-converting landing pages:
- Utilize a value statement that is concise and clear (above the fold) so that viewers can understand the page’s goals right away.
- Match your main headline to the advertisement clicked by the user to get to the page first.
- To support your claims, use testimonials and social proof.
- One offer should take up the entire page, and there should only be one main call to action (CTA).
- To make your CTA stand out, use a layout focused on conversions (think about whitespace, color, contrast, and directional cues).
- Use A/B testing to evaluate novel concepts. You’ll be surprised by what works occasionally.
Importance of your landing page backgrounds
Before choosing a background for your landing page, first, you must understand its role in the overall visual impression of a website. People love beauty and they often perceive aesthetically pleasing design as design that’s more usable. With a good background image, you win part of visitors’ hearts at first sight.
The next thing to do is to create a good and natural visual hierarchy that users can follow without any obstacles. People tend to look at more significant elements with more contrast than elements that blend well with the rest. So, if the landing page background has too much going on, focusing on the main landing page content and, most importantly, the call-to-action will be challenging.
You will lose your visitors quickly if you can’t achieve the balance required to create a landing page background design that’s considered good-looking enough. Half of the customers believe that a company’s website layout impacts its brand as a whole. Furthermore, 38.5% of them will leave a page if the design is dated. To cut a long tale short, the conversion-centered design process considers your past in considerable detail. When possible, pick a simple landing page background to keep your visitors’ attention on the activity you want them to take.
Vana uses a simple white background with impressive illustrations which help their CTAs and brand colors stand out.
Landing page background ideas & inspirations
These six examples of landing page background design will surely brighten up your landing page without distracting people from your key message. So, let’s dig into it.
Gradient
A gradient pattern shows a transition between colors in landing page backgrounds. Some gradients go well from one color to another, while others have multiple colors, and so on. Over the selected backdrop area, a gradient background changes colors gradually. This change may be a smooth blending or a sharp contrast. For full rainbow effects, gradients can use three or more colors instead of just two.
In addition to colors, there are other ways to identify between different gradients. Linear gradients have just one horizontal, vertical, or diagonal direction. Radial gradients flow through colors from the inside out or outside in, beginning with a dot, circle, and other objects in the middle. A gradient may repeat a similar progression over and again while also allowing for other color transitions.
Gradients came back into a trend in the design world a few years ago, and their popularity is still strong and the same as in 2022. To make a design stand out with a special vibe, a gradient background can add an unusual texture, a depth impression, eye-catching illustrations, or even appear to create new colors by mixing and blending. Using gradients in landing page backgrounds gives them a modern and trendy vibe. But you have to make sure that it goes well with the rest of your landing page background’s color scheme.
When you are unhappy with a background made of a solid color, gradients can help spice things up. If utilizing a gradient for the entire background of your landing page feels overbearing, consider using one to draw attention to the hero section instead. Even so, you’ll engage in the gradient trend.
Monochrome
All the hues, tones, and tints of a single hue are referred to as monochromatic colors in landing page backgrounds. They can be found on the same pie-shaped section of the color wheel. They are usually mixed with a single complementary color to make page elements stand out because they are similar to one another, as is also the case with analogous colors.
Monochrome has both a literal and conventional definition. Basically, it refers to a color scheme that uses various shades of a single color. Typically, when people use the word, they mean a black-and-white color scheme in landing page backgrounds. The latter is what we’ll use for this blog article.
Monochrome landing page backgrounds look striking when there is the correct balance between black and white. You should utilize a pattern to complement a solid black or white, or you can also go for a completely black and white background.
A good monochrome color scheme goes well at highlighting the rest of your landing page backgrounds visual elements. You can also take inspiration from how this type(monochrome) of landing page for a portfolio platform uses to let their photos shine.
Geometric
Similar to abstract shape patterns, geometric patterns only feature straight lines. Lines, triangles, squares, and other angular shapes are some of these patterns. Geometric patterns are an excellent option if you want to include design elements into the background of your landing page without making it too distracting. Select the lines and forms you want, then edit them to fit your brand’s criteria in your landing page backgrounds.
Geometric patterns can look bolder and subtler depending on the space between the shapes. Let’s take the example of the Looney Patterns landing page backgrounds, which keep you between your shapes. The landing page backgrounds for Looney Patterns have kept things low-key with plenty of space between the triangles in the landing page backgrounds.
Abstract shapes
Abstract shapes are the basic shapes that make up the visual arts; think squares, circles, and triangles. Patterns featuring these shapes can repeat the similar shape and mix it up. With the popularity of retro in 2022, website background image design( landing page backgrounds) and abstract shapes also made waves. These abstract backgrounds for landing page backgrounds provide them with an old-school touch while keeping the overall feel modern and trendy.
If you go this way, select the appropriate abstract shape pattern for your landing page backgrounds. Use stronger designs with care and stick to the hues in your color scheme. For instance, the landing page backgrounds from Scoops includes sizable, vividly colored geometric shapes, but they are solely used to draw attention to product photos.
Illustrations
You can use free vectors and illustrations to make your landing page backgrounds stand out. Not only do good uses of the illustrations help users understand what goes beyond plain content, but they also bring user experience to a whole new level.
There are various effects of illustrations; they are easier to read and understand and don’t take more time to read. Illustrations provide readers with an immediate vision of the setting, mood of the story, and characters. People instantly respond to characters from their visual appeal.
Trending colors
Are you trying to make a statement with your background without taking away from the rest of your landing page? Then, try utilizing a popular color scheme to tie your landing page background elements with your background. The timeless trendy color schemes in web design are:
- Earth tones (browns and tans)
- Jewel tones (deep greens, purples, blues, yellows, and oranges)
- Neon and pop art colors
- Pastels
6 best examples of landing page
Here we have mentioned some of the popular landing page examples from which you can take inspiration for your next landing page:
Zola
The newest business to disrupt the traditional wedding planning process is Zola. Their guiding principle is straightforward: Make planning a wedding uncomplicated for brides and grooms, from invites to honeymoons. Zola is a one-stop website for upcoming brides and grooms that provides everything from an online wedding registry to a database of wedding venues and vendors.
Why does it inspire?
Professional photography: Viewers can get an idea of how their engagement photos will appear in Zola’s designs by looking at the professional wedding shots on the landing page.
Free website templates: The word “free” is the first thing we see on the landing page, which instantly has a strong impact on prospective brides and grooms who want to cut expenditures on their weddings while still receiving a professional-looking result.
Discount for a connected offer: Zola encourages users to pair their free website with save-the-date cards by providing a deal. This simplifies package services, allowing couples to achieve two goals simultaneously.
Netflix
Do you recall when you first discovered Netflix? The unrestricted access to movies and TV episodes promised by the streaming service for less than $10 per month almost looked too good to be true. What a fantastic value proposition; it is obvious why they were able to drive out the competition. The most significant benefits are highlighted in this landing page backgrounds section without appearing overly complex or challenging to sign up for. And it is clear that this approach has been effective because, as per recent figures, Netflix today seems to have more than 192 million customers worldwide.
Why does it inspire?
One-field form: This page’s significant; the threatening condition may easily scare away non-technical visitors. To start, you need to input your email, which is a really straightforward initial step.
Drop-down Questions: Netflix has raised its prices several times over the years. This portion of their value proposition has been moved down to a drop-down FAQ at the bottom of the page.
A brief form of content: You may consume this landing page in a matter of seconds, unlike many Netflix shows that take a while to finish. Less than 200 words of copy make up this article, and each benefit is supported by just one or two lines of text.
Almost everyone has a LinkedIn profile, but only those dedicated to expanding their careers have subscribed to LinkedIn Premium. This landing page explicitly highlights the advantages of upgrading your account for job searchers who want to stand out in the competitive employment market.
Why does it inspire?
Customers over product: In SaaS, deciding whether to display a screenshot of your product or a picture of a customer using it comes down to striking the right balance. I appreciate the strategy LinkedIn has used here, which combines custom imagery of pleased job applicants with 3D pictures showcasing Premium features.
Link jumps: Anchor links at the top of the page can be helpful for extended landing pages like this one. Visitors can then fast-forward to the sections that most interest them.
Powerful data: Although it would be wonderful to include testimony from a LinkedIn Premium user, there isn’t any actual social evidence on this page. 2.6 times as successful as emails alone, InMail. That’s crucial for job seekers trying to get in touch with recruiters or hiring managers, so you should venture to speculate that it’s probably one of the key reasons why users first choose to upgrade to Premium. So, an A/B test was done to see whether including that statistic in the page’s title would boost conversions even more.
DoorDash
Food delivery is a profitable enterprise, and businesses like DoorDash are leveraging landing page backgrounds to attract new drivers to their network. This page gives you a better understanding of what it will be like to deliver food for a living and illustrates the future profit from your new job or side business.
Why does it inspire?
Centered heading: What benefit does working as a food delivery guy have the most? It’s neither that you’ll discover every citywide traffic bypass nor the delicious smell of cuisine that permeates your car. The main benefit is increased freedom. And the headline on this landing page perfectly captures that sensation.
Also, it’s all about the money: If having more freedom is the main advantage of working as a DoorDash driver, earning money is a bonus. Look at the hero image, which displays your projected weekly earnings.
Requirements: DoorDash doesn’t want every applicant filling out an application and clogging up their HR department. This is why they make a point of including a list of prerequisites on the first page of the registration process. So you know not to get your hopes too high if you don’t have a car or haven’t reached the age of 18.
Calm
Most of us could use a little more calm in our lives, and Calm attempts to give it to us. The features of this meditation and sleep software were created to add a little bit of calm to our otherwise busy life. When someone first visits the app’s website, they are greeted by this landing page backgrounds, which immediately persuades them to begin using and getting to know Calm more.
Why does it inspire?
Short and Sweet: Calm’s landing page shows that they live what they believe. The copy is straightforward and uncomplicated to avoid overwhelming viewers with too much information.
Clarified purpose: Calm’s principal objective is made very obvious. Inviting the reader to join millions of people on their path to wellbeing, the landing page gets right to the point.
Soothing colors and photography: Calm’s landing page backgrounds offer a feeling of calmness thanks to its calming colors and photographs. A plain, starry evening sky highlights the universe’s most calming color. Soft hues and tones are pleasing to the eye and evoke a calmness that we all yearn for.
Last but not least – Be creative!
Above we’ve mentioned ideas and awesome examples of landing page backgrounds. More than what’s been shared, be creative and go out of the box to make your landing page impressive in terms of aesthetics visual, and concise messages that not only draw attention but contribute to human-centric design.