When people decide to create a design, they are usually caught up between choosing to use a wall of text or images with visuals and white spaces for effective storytelling. Between these two options, you’ll agree that the second option is most definitely a more attractive option.
The use of infographics is common in digital marketing, especially when the aim is to share information about a brand with a different audience. If you’re wondering how to design an infographic poster, you’ll find this article really handy because we have covered all the key things you should know, so continue reading.
What is an infographic poster?
Are you wondering what an infographic poster is? Today, companies in different parts of the world use data visualization infographics to enhance their chances of digital content success. This is a visual storytelling strategy that doubles as a powerful tool, with infographics playing a major role.
The basic thing to note is that infographics are process or data-focused. Also, they include infographic posters, and other storytelling elements, with the main focus being on highlighting key data.
Elements of a digital infographic poster
To create an infographic that will be informative and attractive for your audience, you’ll need to know the essential design elements to use. These elements include the following:
Striking Titles for Headers
It’s usually challenging to create a title from scratch. However, with a good title, you can evoke emotional reactions that will earn the attention of your audience and also inspire curiosity. The header structure is also a key thing to pay attention to when creating a striking header. Basically, the key thing to ask when creating a striking title is how it triggers emotions and makes people feel positive.
Do not Overwhelm your Design
The goal of infographics is to make reading a lot easier for viewers. That is why they are designed to break down technical data to make them easy to understand. Infographics should contain simple analogies, no jargon, and short sentences.
Adopt an Effective Color Scheme
For color schemes, many factors come to play, and it’s a major factor that influences the information you include in the poster. Also, the type of color you choose depends on the audience you want to pass the information to. This is because colors evoke different feelings and also impact how people understand and retain your information.
Graphic Elements
There are different visual elements that can be included in designs, and these include images, vectors and illustrations, colors, data visualization, and icons.
Building a Compelling Narrative
Narratives are mostly created by building a clear story and effectively delivering the point of view. For this storytelling, there are three steps to follow, and these are to outline your story, create a flow, and use compelling examples.
Infographic Resources
With informational resources, you can offer readers a key background to help your audience to understand the infographic better.
How to Make an Infographic Poster in 5 Steps
You are at the right place if you are looking for how to create engaging infographic posters. Whether you’re a designer or not, the key thing to know about creating infographic posters is that anyone can create them, even though it might seem impossible.
Here are the steps to follow to help you create infographic posters:
1. Outline the Goals for Creating the Infographic
The first thing you should do is outline the goal of the infographic you want to create. This is to ensure that you know why you’re creating the infographic poster and the different cases where you can apply the infographic poster.
It’s worth noting that infographics are a vital visual communication tool you can use in the following ways:
Provide a quick overview of different topics
You can use an infographic posters to clear up confusion in different cases. This can be if you’re outlining the steps of a project plan, introducing a new policy, and highlighting concepts that are not easy to understand.
Simplify and explain a complex process
When people are faced with new processes, they usually become easily confused. With complex processes, it becomes really different to understand. However, with infographic, you can easily make your audience to understand these concepts.
Display research findings or survey data
A perfect way to share survey data is with the aid of infographics because of how easy it helps to share data and tell a story. With infographics, you can easier share data on white papers, blog posts, and even social media platforms.
Compare and contrast different options
While outlining the goals for creating an infographic poster, it’s advisable to compare multiple options, as well as the advantages and disadvantages of the different options. This will allow you to be able to get a visual comparison of the infographic plans, ideas, arguments, and products.
2. Collect Data for your Infographic
The importance of data for infographic posters cannot be overemphasized. One of the first things you’ll need to make your infographic poster is data, and this will help you to answer basic questions. You can proceed to the next steps if you already have your data. However, if you don’t, the important thing to have in mind is that there are so many ways you can get data online.
Here are some useful strategies that will help you collect data and enhance your research:
Refine your google searches
One of the most useful places where you can collect data from is on google, and for this, you need to understand the effective ways to search for these data. Some of the most common things that you should consider trying include using quotes and minus signs. Another thing you should consider include adding data to your search phrase.
Searching through existing repositories
There are different data repositories that you might want to check for the data that you’re looking for to include in your infographic poster. These data repositories include Statista, Pew Research, Kaggle, Google Scholar, AggData, and Cool Datasets.
3. Make Data Visualization for your Infographic Poster
One of the importance of collecting the data above is to be able to answer certain questions. With this data, the next thing you should do is present the data for effective visualization. Before you visualize the data, one of the basic things to do is to determine what the primary goal is. This can be to inform, change, organize, compare, relationship, or to explore.
Here’s an overview of each of these goals:
- Inform: This involves conveying data points or important messages without using so much context to aid understanding.
- Compare: Showing differences or similarities between values. With a comparison infographic, you can draw parallels between the data you collect.
- Change: With this, you can show trends over space or time
- Organize: You can use this when you want to show order, rank, patterns, or groups.
- Relationship: With this, you can reveal the relationship between different data.
- Explore: This will make it easier for readers to analyze data and gain insight from these data.
4. Create your Layout Using an Infographic Template
After completing the steps above, the next thing left is layout and your design. One of the most important things to first is to place the elements of the infographic poster on the page, and for many, this can be a daunting task.
However, here are easy ways to help you navigate this step:
Create a natural information flow
You can consider using the question pyramid from the first step to facilitate your design process. For this, you might want to start by telling your readers the basic things that they will gain from the infographic that you create.
Add balance and structure to your infographic with a grid layout
One way to elevate your infographic is by presenting your elements using a symmetrical grid. This will allow your elements to have an order. It will also help direct users on how to read the elements in your infographic poster.
Use ready-made templates
In cases where you are finding it difficult to build your template, you might want to consider using an infographic poster template that suits the data that you want to present. The important thing is to select a template that’s the best fit.
5. Add Style to your Infographic Design to Make it Unique
The last thing you should do is to make your design appear unique. This is an interesting part of the entire design process, and it involves manipulating the elements to make the infographic poster appear more aesthetically clear, pleasing, and appealing.
Picking fonts for your infographic
The first thing is, to begin with the text in your design. However, when doing this, it’s important to ensure that you keep it as simple as possible. Remember that the infographic is a visual summary to facilitate user understanding, and as such, it’s vital to keep the fonts as simple as possible.
Use consistency, alignment, and repetition in your infographic
Another thing you should consider is to include graphical elements in your design, and this is to facilitate visual and rhythm interest. For this, you can repeat shapes to enhance the grid of your design. This is a strategy that you can also use to emphasize on the header of your design.
Use negative space in your infographic design
Negative space is also called white spaces, and they basically describe the part of a design that does not contain images or text. Most designers today acknowledge the importance of negative space in their design, like every other element that’s included in the design. Therefore, when you design your infographic poster, it’s important to ensure that you include negative space in the design.
Picking colors for your infographic
The last thing you want to ensure is that you select the right colors for your infographic. Colors are vital, and it’s a great way to emotionally connect with your viewers. Therefore, it’s vital that you know how to choose the right colors for your design.
Where to Find Design Elements for your Design?
From all the information above, the key design elements for infographic posters are infographic templates, backgrounds, icons, and illustrations.
Today, there are different stock sites where you can find these elements, but not all these sites are equally effective. If you’re looking for an all-in-one platform that offers illustrations, icons, backgrounds, and templates for infographic posters, you should check illustAC at least once.
Conclusion
With everything above, you’re now ready to start creating your infographic. The key thing to always remember is that you don’t have to be a professional designer before you can create visually appealing designs. Anyone can create awesome infographics, and they only need to know the right steps to follow.
From the steps above, you are now ready to start creating awesome infographics for different reasons. In addition, you can get design elements from stock sites to enhance your design. If you’re looking for an all-in-one platform where you can get these design elements from, we recommend checking illustAC for all the design elements you need.