The Ultimate Guide to Website Banner Sizes: 6 Easy Tips

Following the development of 4.0 technology and e-commerce, people now create websites for so many reasons. Also, one of the most important parts to ensure the effective operation of a site is the banner that is used. Today, banner ads are still popular due to their high effectiveness, especially when used for advertising. It also makes it possible for businesses to promote the products and services of their brand.

Basically, banners are aimed at attracting viewers with trendy and fancy designs like posters. This is so that it can easily build a viral trend and create interest in customers. It also creates an opportunity for customers to learn about the products and services you offer. However, you should note that even though website banners are vital, their sizes are equally important.

Size is basically one of the most important things to consider, especially with respect to the ability to reach new customers and improve impressions.

The goal of this article is to take you through website banner sizes so you can understand their importance and how they will help your website drive greater turnouts.

What is a Website Banner? Why is it Important?

The definition available on Wikipedia highlights that a banner ad or web banner is an advertising tool that is used on the World Wide Web and is delivered with the aid of a server. The advertising strategy includes embedding advertisements over a web page. This makes it easier to gain more traffic to the website.

In most cases, a central ad server is used to deliver these banners. Therefore, we can regard website banners as spaces or squares with a logo, symbols, messages, and slogans delivered to catch the attention of viewers. These banners are designed to attract visitors to a site, so they can click on the ad, which will direct them to the main website.

It’s worth mentioning that banner ads can be animated or static, and this mostly depends on the technology used in designing them. Here’s a quick rundown of some of the types of banners you’ll find today:

  • Large leaderboard – 970 x 90
  • Half-page ad – 300 x 600
  • Wide skyscraper – 160 x 600
  • Skyscraper – 160 x 600
  • Large Rectangle – 336 x 280
  • Inline Rectangle – 300 x 250
  • Leaderboard – 728 x 90
  • Banner – 468 x 60
  • Small square – 200 x 200
  • Square – 250 x 250
The Ultimate Guide to Website Banner Sizes: 6 Easy Tips
Skyscraper – 160 x 600
The Ultimate Guide to Website Banner Sizes: 6 Easy Tips
Large Rectangle – 336 x 280
The Ultimate Guide to Website Banner Sizes: 6 Easy Tips
Small square – 200 x 200

Another thing to note is that the size of the ad also depends on the use case and purposes. Size is also a key thing that can influence how the banner is seen. Even though the size difference isn’t always much, it’s a key fact that influences interaction. The goal is for people to see the banner and click on it, which is why it’s vital to pay attention to the size.

The key reason to create a banner is to increase traffic to a website, as the site is mostly linked to the banner. It’s also an effective strategy to boost brand awareness.

Here are some of the effects of banner ads you should know:

  • Increase Brand Awareness: You can use banners to develop and increase your brand awareness. It’s a way to get people to easily recognize the products and services you offer.
  • Create a potential customer data list: Website banners make it easy for people to build a database of their users. The ads you create make it easier to identify where your user’s interests lie and what your users are not interested in. This also helps in creating a customer database of your users.
  • Retargeting the brand: When users visit your site and don’t signup for your service, you can utilize website banners to win their attention again.
  • Sell a product: When you use the right content on the banner, you can easily sell a product. For effective sales, you’ll need to ensure that you place the banner ads in the right location.
  • Announcing discounts and sales: Customers like to receive discounts, and with banners, you can get them to know the available discounts and sales offers. This is a strategy that works for anyone looking to increase revenue as well.

From this, we can fully see the importance of website banners, especially for use in advertising a brand to customers.

What are the Popular Website Banner Sizes?

As we have stated earlier, there are different types of banners that you can use for your website, and t depends on the purpose and use. The requirements for different sites also vary, which is why there are different website banner sizes that you can use today.

Here are the most effective website banner sizes you’ll find today:

Leaderboard (728 x 90 pixels)

This website banner size is mostly placed at the top of most websites, and it’s designed to win users’ attention immediately after they visit your website. It’s a nice option to consider, especially for someone looking to run popular ads. With the website banner size, you can also boost your sales. In general, this is one of the website banner sizes that Google recommends for people to use.

Large Rectangle (336 x 280 pixels)

This is equally a popular choice for most advertisers, even though it doesn’t drive so many impressions as the leaderboard website banner size. This is an effective option to use in cases where texts or other content are placed at the end of a post.

Large Mobile Banner (320 x 100 pixels)

This is a website banner size that is specially optimized to suit different mobile devices. Even though it’s mostly small in size, it can improve CTP and also help in maximizing impressions on mobile devices.

Half Page Banner (300 x 600 pixels)

Even though the name is half page, this website banner size doesn’t cover up to half of the website. However, it takes up much space, unlike other website banner sizes. This implies that it can attract users more than the other types.

Medium Banner (300 x 250 pixels)

This is the most compact option and also the most commonly used website banner size of all the other options above. It won’t cover much space on your website, and when you use it, you can include textual content to make it more appealing. Its compact size also makes it more convenient for advertisers to use on their websites.

Other Website Banner Sizes to Note

In addition to these website banner sizes that we have mentioned, there are other key website banner sizes that you use to know. These are options that are used in displaying ads for different reasons. With that said, we can divide website banner sizes into two types: standard size and mobile size.

The standard size includes the following options:

  • Button (125 x 125 pixels)
  • Small rectangle (180 x 150 pixels)
  • Small square (200 x 200 pixels)
  • Square (250 x 250 pixels)
  • Large leaderboard (970 x 90 pixels)
  • Portrait (300 x 1050 pixels)
  • Vertical banner (120 x 240 pixels)
  • Skyscraper (120 x 600 pixels)
  • Half banner (234 x 60 pixels)
  • Banner (468 x 60 pixels)
  • Billboard (970 x 250 pixels)
  • Wide skyscraper (160 x 600 pixels)

Mobile advertising has also become popular over the past few years. Banners are now optimized to suit the screen of mobile devices. Here are the website banner sizes that are suitable for mobile devices:

  • Small square (200 x 200 pixels)
  • Square (250 x 250 pixels)
  • Mobile full page (320 x 320 pixels)
  • Mobile leaderboard (320 x 50 pixels)

Google’s Guidelines for Website Banner Size

Google banner ad sizes, which are also called Google ad sizes, are distinct banner sizes used for the Google website called AdSense. This is Google’s way of making it possible for advertisers and publishers to display different ad sizes on their websites. The interesting thing is that Google has also offered a guide for people to use the various website banner sizes.

According to Google, wider and higher ads tend to be more successful compared to other types of ads. With that said, these are some of the most effective website banner sizes you should know:

  • Half page (300 x 600 pixels)
  • Leaderboard (728 x 90 pixels)
  • Medium Rectangle (300 x 250 pixels)
  • Large Rectangle (336 x 280 pixels)

Alternatively, you can manually search through sites like AdSense for different formats that you can use for your ads. When doing this, it’s important to ensure that you choose formats that lie within your niche.

How to Make a Website Banner

We have already covered the different website banner sizes, and you might already be wondering how you can make yours. The first thing you should have in mind is that a good website banner should capture attention fast. Here are some steps to follow to design quality website banners.

1.      Use rich image

Different studies have shown that we can process images 60,000 times faster than text. Although using generic images may not drive the type of interest you want, but you can choose or create images that will entice your customers and make them read the text on your banner.

You can use images to create a good first impression when people view your banner. It only has to be creative, emotionally rich, and interesting.

2.      Static or Animated

Static website banners also have images, together with text, and this can be in GIF, PNG, or JPEG format. They are not interactive and may not drive as much interest as you want.

On the other hand, animated banners are more interactive, and they drive curiosity in viewers. They are mostly in Flash, HTML5, or GIF formats.

3.      Choose colors carefully

The most important tool you’ll need for nonverbal communication is colors. With colors, you can trigger emotion and influence how well your viewers will like your banners. This is why you need to take time when choosing colours for your website banner design.

4.      Use short call-to-action

Now that you have the attention of the viewer, you need to be able to direct them to your website. This is where a CTA is handy on your banner. By simply telling them the next thing to do, you can redirect them to your website. Using CTAs on your banner increases your reach by more than 200% compared to banners without.

5.      Keep a tight focus

As you design the banner, be sure to keep it focused, concise, and precise. Let your message be compelling enough so that your visitors will reach your website. If your message is vague, you won’t receive any action, and this will only oppose the goal of the banner.

The key things to include in your banner include the CTA button, line of text, image, and logo. Ensure you keep everything simple to avoid distractions.

6.      Text

Keep the sizes of the different text on the banner distinct. Also, the copy should not go more than three or four lines. You might be tempted to use cursive writing, but it’s best to avoid this.

The Ultimate Guide to Website Banner Sizes: 6 Easy Tips

Conclusion

In summary, website banner sizes are very important, as they influence how you attract impressions to your ads. Using the appropriate sizes will help you attract customers to your website and also drive their interest in the products and services that you offer.

As mentioned earlier, when creating website banners, it’s advisable to use images. To get all the images you need for your website banners, we recommend choosing illustAC now. Here you’ll find different images grouped into different categories, and rest assured that you’ll find one that suits your design. Another thing worth noting is that even though there are different banner sizes available, it’s advisable to know how to a combination of different website banner sizes. This is important for effective advertising.

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