10 unique graphic design trends that will define 2023

The events of a couple of years in the past are gradually beginning to influence the design spaces today, and this is with different graphic design trends that people should be aware of. Examples of some of the events over the past few years that shaped the design space include the Black Lives Matter movement, amongst others.

Another influencing factor is the global change in climate and politics, all of which had a significant influence on the design space in general. These events not only change things in the design world but also in the corporate world, as well as in marketing and business in general.

Today, you’ll find different brands using branded memes and vibrant colors for their campaign. There are so many other interesting things that continue to happen daily in the design space. Our focus for this article is to take you through some of the common graphic design trends for the year 2022. Continue reading because it’s about to get really interesting.

Graphic Design Trends for 2023

As highlighted earlier, there are different events that have changed the dynamics of the overall design space. More brands now embrace this in their design as a way of keeping up with the current trend. These are some of the graphic design trends that you’ll find around today:

Inclusive Visuals

This is not only a graphic design trend but also a trend that affects different aspects of life today. It basically involves showcasing humanity and its diversity in different ways. It’s why we are listing it as the first graphic design trend on our list.

Today, you’ll find different businesses using different types of illustrations and icons as a way of reflecting the diversity in their audience as well as their workforce. There is also much content on the internet today that shows the importance of diversity in design and business as a whole.

You might be wondering why the a sudden need for diversity or inclusion in design. The year 2020 was a year of racial reckoning, and with different movements within that year, different brands soon realized the importance of being representative in all their strategies.

This is the main reason why most companies today show what their workforce is made up of. It’s simply a way of representing inclusion in their marketing campaigns. The importance of creating visual content that covers for a different audience cannot be overemphasized. Even leading social companies like Slack, Trello, and HubSpot all adopt this graphic design trend.

Fun Data Visualizations

Data visualization has been a growing graphic design trend that has been seen in different fields, including marketing and healthcare. There are so many bad infographics over the internet today and even in news channels, but data visualizations help to simplify things significantly.

It mostly involves creating graphs and charts to increase audience information and engagement. This is an approach that many brands are taking to a completely different level today. Today, there are so many fun data visualizations, and it has rapidly become a graphic design trend for 2022.

In the marketing campaigns of most companies today, you’ll find that they represent data in a fun and engaging way.

Fun data visualizations illustAC infographics

Bold Backgrounds

Over the past few years, there has been a sustained move, and more people are starting to use muted colors in their designs. However, things are starting to change, and a newer graphic design trend in 2023 now involves the use of brighter and bolder colors.

These colors aren’t meant to be the complete focus of the design, but they are designed to create a better visual so that the design can stand out online. A classic example of the use of bold colors is on platforms like Shopify and Mailshake. On these platforms, you’ll see how they blend bold colors with lighter texts.

10 unique graphic design trends that will define 2023

There are so many ways to use bold colors in design, and if you want to keep up with graphic design trends, this is one that you should look out for. One interesting thing to note is that bold colors used to be a trend but took the backstage after a while. However, it’s now rapidly gaining entry to the design space again.

Colorful Icons and Illustrations

The next graphic design trend on our list involves the use of colorful illustrations and icons. For a while now, icons have been a very useful tool in marketing, and it is now widely accepted by people from across the world.

10 unique graphic design trends that will define 2023

You’ll find different websites and platforms using icons and illustrations in different ways, and it’s basically to beautify the appeal of their platforms. The major point of concern for most people is where they can get these icons and illustrations. If this is also a concern for you, we’ve got you covered. As you continue reading, you’ll find where you can get these illustrations and icons from.

There are so many ways that you can use colorful icons and illustrations, and it all depends on your level of creativity.

Serif Fonts

The comeback of serif fonts started in 2021, and by 2022, it became a graphic design trend. This is basically a classical font type that has been in use for many years now. A first look at this font will give an outdated appeal, and this is the key reason why it seems to have fallen out of favor.

However, a deeper look at the fonts will make you realize that it’s an elegant one. Serif fonts are nostalgic and stylish, and they tend to catch the eye quickly. The font shares a few similarities to the sans serif fonts. You can use the serif fonts for branding and to deliver messages in different ways.

Branded Memes

We all like memes for different reasons, and today, they form the basis for every social media experience. You’ll find different memes shared by different people at every turn on different social media platforms today. Another thing about these memes is that some tend to catch attention more than others. Some can even go viral within a very short time.

Memes have become one of our most common graphic design trends. The interesting thing about using memes is that you can easily combine them with other graphic design trends we highlighted earlier.

Another thing to note is that it’s very easy to create these memes and to do you need a reliable editing tool. One of the most reliable editing tools that you might want to consider using is illustAC.

Quotes

The next graphic design trend that you might want to consider trying is the use of quotes. One thing to note about these trends is that they are cyclical in nature. A trend that faced out many years ago can gain entry back to the design space at any time.

With quotes, you can enhance the style of your design. Fortunately, there are many quotes that you can use to make your design visually appealing. When using quotes, you only need to ensure that you are strategic with how you use the quotes.

Social Screencaps

When you look at most brands, you’ll realize that most of the posts they share on their social media platforms have been the same for a very long while now. However, it’s important for each platform to have its own voice and appeal. The challenge with this is that it’s not usually easy to create multiple contents for different channels.

10 unique graphic design trends that will define 2023
Image from Freepik

Also, brands generally need to be able to share posts across the different channels, and they need to come up with a strategy to easily achieve this. The best way to go about this is with the aid of social media screencaps.

This is a graphic design trend that is quickly gaining popularity across different parts of the world today. It’s a fascinating trend that people love, and even big names now apply these trends on their platforms. Basically, what it involves is taking screenshots from a platform and posting them onto another platform.

Y2K

A couple of years ago, the Y2K era caused many to believe that technology would be the doom of humanity. However, the year 2,000 proved that everything people believed was not true, and this gave a huge relief to everyone.

Today, the Y2k is now a fashion trend and a graphic design trend to be away from. It’s rapidly turning into a culture, as people from different parts of the world are adopting the Y2k trend in almost everything they do. What’s certain is that this is a graphic design trend to pay attention to in 2023.

Parametric Patterns

One of the mainstays in graphic designs today is the use of patterns. This is a great way to break through solid colors and also add visuals to make the background look visually appealing. Design in 2023 is taking a completely different dimension as different designers are now using parametric patterns even in the forefront of their designs.

10 unique graphic design trends that will define 2023

Basically, Parametric patterns comprise intricate geometrical structures in which the morphs are dependent on their respective positions. Also, they come with styles that are based on parametric equations on graphs. The patterns are mostly based on geometry, and they usually give a sense of movement in some cases.

Using illustAC to Keep up With Graphic Design Trends

We have been able to highlight the key graphic design trends that you should know for the year 2023. The next thing is for you to know the right ways that you can use each of these trends in your design.

In addition to knowing how you can use these trends, you also need to understand where you can get images that are in line with the graphic design trends. For this, there’s only one place that you should consider checking to get the graphic design trend that you want, and that’s illustAC.

On illustAC, you’ll find all the illustrations and images that you can use to keep up with the various graphic design trends that we have mentioned above. The interesting thing about illustAC is that the site is very easy to use, thanks to its user-friendly interface.

Conclusion

There are so many key things to know about graphic design trends for 2023. Among the basic things to note is that these trends are basically a fallout of the pandemic that cause tremendous changes in the global political and social landscape.

Many events have affected the way brands see and communicate with their customers. The way brands also present themselves has equally changed over the past few years. Different people from different parts of the world now have to handle self-reflection, and brands are trying to ensure that they do their best in every area that covers their business.

That is why we have taken the time to go through the different graphic design trends that you can use in 2023. You can apply these trends to all your design and give them a modern appeal. In addition, you can explore the different options available for you to explore on illustAC.

To give you an idea of what you can get on illustAC, we have also included different designs from the site in this article. All the images above are from illustAC, and you can also find more of these images. Rest assured that the images will make it a lot easier for you to stay updated on all the design trends.

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